Since 2013, we took over the serviced apartment which is located at the People’s Square, the very center of Shanghai. It was once trusted to another party to operate. Then we created the brand “Apartments of Green Court series” with 260 apartments which formally open to the public. At present, we run and manage four serviced apartments at the same time. The number of self-running and trusted-running serviced apartments has reached 1336, which accounts for 20.5% of the whole market share of the serviced apartment in Shanghai (the total volume of the serviced apartment market in Shanghai is 6510 up to the second season in 2018. Data source: Savills). In just five years, Jinqiao Incorporated Company has become the largest operator of serviced apartment for the successful operation of serviced apartments of Green Court series in Shanghai.
At the same time, serviced apartments of Green Court series has attracted hundreds of large enterprises to cooperate for a long term all over the world and received a large amount of famous loyal customers such as those with GM, Tesla, Disney, Huawei, Baier. The occupancy rate of the four apartments in the first half year has exceeded 70 percent, and the compliance rate has approached 100 percent. An outstanding performance that the average GDP rate is over 20% higher than that of traditional hotel industry (data source: China Tourist Hotel Association), which is high-profile in the industry.
Jinqiao Incorporated Company will continuously provide high-quality products and elaborate service as the important support of brand management, adhere to the concept of best products produced from originality, continue to strengthen “Jinqiao” and “Green Court” brand, optimize service, and make every effort to broaden and enhance the famous brands to serve the construction of the “four grand brands” core supporting area in Shanghai and become the leader of serviced apartments in China.